The Brock Tourism Business Retention and Expansion Report and Action Plan works to promote economic development in our community through tourism. The plan focuses on identifying new tourism opportunities, while also improving upon our current tourism features.
Recommendations
We identified the following four recommendations through the report:
- Allocate dedicated Township resources (staff and financial) to support tourism and economic development
- Establish a working relationship with Durham Tourism and Central Counties Tourism to help develop funding streams and tourism resources
- Enhance existing public parking and washrooms to ensure a positive tourist experience
- Market and promote the Township of Brock more effectively as tourist destination through targeted campaigns and signage
Project Scope
This project included public engagement through a variety of online feedback surveys and interviews. This included:
- 40 Brock businesses and seven different organizations participated in feedback surveys
- 16 volunteer visitors were interviewed
We then analyzed the data and used this information to set strategic goals and strategies to develop tourism in the area.
Partners
This project was done with support from our partners: